Topic: News

Marketing for your training/coaching business can be tricky if you aren’t sure where to start.

Here are some simple ideas to get your marketing up and running:

Become a Social Networker

Create business accounts and actively participate in all of the big social media sites such as Facebook, Twitter, LinkedIn, Google+, and Instagram.

Create Video Content

Video content is hugely valuable, and an extremely sharable medium that can reach much wider audiences. Creating a YouTube channel to hold all of your videos in one place can be very beneficial and direct all of your customers to one place.

Get Creative with Infographics

Infographics are insanely powerful marketing tools. They are visual eye candy for the reader and easy to digest the information. People also love to share them, so they are a great way to drive up referral traffic and links.

Give a New Lease of Life to Old Content

If you are in a dry spell or you are short of time, instead of making some content that is totally new, breathe new life into what you have already in your content library. You already have all the content there, so make it into something new and fun!

Utilise LinkedIn

There is a ton happening on LinkedIn, and it can be a great place to promote your content to customers and other businesses. You can also share ideas, join groups, enter into conversations with others, and build your brand out with other like-minded professionals.

Industry Partnerships

Creating partnerships with other businesses means twice as much notice. If you are partnering with a business that is focused solely on a different industry to you, it introduces and opens up opportunities to a whole new audience.

Enter Business Awards

Most industries out there have business awards you can enter and win, providing you with an online badge you can place on your website. Badges like these can boost your credibility and as a result, increase sales. Much like the CPD Standards Office badge which provides a trusted quality mark for your business.

Develop a Customer Referral Programme

Offer your existing customers a free product, a free month of service, or some other reward for referring new customers. Word of mouth is a very powerful way to find new customers.

So what ones are you going to get started with first?

The golden rule to creating an amazing ‘marketing strategy’ is to know what your short-term goals are, meaning in the next few months. But also, what your long-term goals are: 1 year, 3 years, and 5 years from now. Looking at a strategy in this way will help you to plan, not only for your long-term goals but also your short-term targets too.

Thinking about where you would like to see your business in the future will help you to create the targets that you want to achieve. Creating targets based upon your goals will help you to think about your plans effectively, which can give you ideas of the smaller steps you need to complete in order to achieve the bigger goal.

5 Simple Steps to Creating a 1 Year Plan:

1. Where do I see my business in 1 years’ time?
2. What are the activities I need to complete in order to meet the 1-year target?
3. How can I incorporate these activities into my workload?
4. Who will need to support these activities to make sure they are achieved?
5. When does each activity need completing by to keep to the planned schedule?

Remember not everything will go to plan, some things might get pushed back due to more urgent work that needs completing and some tasks might need modifying to suit the business environment at that time. Plans are adaptable and you can change them to suit as time goes on. So, don’t get too hung up on everything running smoothly.

Following these steps will help you to create a simple and effective marketing strategy that will help you to achieve the targets you have set yourself. Thinking in terms of both long-term and short-term goals will help you manage your time, work productively and move your business forward. A plan that works with your business will inevitably aid you to make your vision turn into a reality whether you are a small or large company.

Summary

To summarise, here are 3 things to remember from this blog post:

• Think about the future of your business!
• How will you get there? Set 1, 3 and 5-year goals.
• Don’t let anything stop you – review, adapt, and refine to fit your environment but always keep going!

My Marketing Button is an online platform that empowers you and your team to plan, track and implement a successful marketing strategy.

Sign up for Red Button Marketing’s free 7-day trial today!

A big thank you to our lovely colleagues at Red Button Marketing for this guest post, take a look at their website here – https://www.redbuttonmarketingtraining.co.uk/

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