Topic: CPD Sectors>News

Does More Money Correlate With More Happiness?

Posted on January 10, 2020 by - CPD Sectors>News

It’s an age-old question, does money really bring happiness? While many joys can’t purchased, money can give access to things that can lead to happiness.

Many of us strive to do better in our careers to obtain a higher salary, which we assume will lead to a more comfortable lifestyle – but do higher salaries actually equal happiness?

We firstly mined and then cross-matched ONS data from Average Weekly Earnings by Industry and National Well-being (both October 2019 releases) to understand if there were correlations between income and happiness. The infographic showing the results can be seen below:

Infographic euating more money with happiness

Industries with Correlations Between Average Weekly Salary and Happiness

Happiness was calculated by asking adults aged 16 and over to rate on a scale of 0 to 10 where 0 was not at all and 10 was completely happy, how happy they were feeling.

The top-scoring industries with high correlations between happiness and average weekly earnings were as follows:

  1. Retail Trade and Repairs – 92.01%
  2. Accommodation and Food Service Activities – 88.91%
  3. Education – 88.59%
  4. Administrative and Support Service Activities – 87.4%
  5. Manufacturing – Engineering and Allied Industries – 86.3%

These industries showed strong correlations between earnings and happiness. This means that as earnings increase, happiness tends to as well.

The industries with the lowest correlations were:

  1. Mining and Quarrying – 22.15%
  2. Professional, Scientific & Technical Activities – 26.18%
  3. Manufacturing – Chemicals and Man-made Fibres – 33.22%
  4. Real Estate Activities – 33.68%
  5. Financial & Insurance Activities – 34.30%

While specific data as to why this happiness was so low or high was not provided, we can speculate. Many careers, such as mining and quarrying, can be highly stressful and demanding roles. Although these industries can often pay a decent salary, the satisfaction levels may not increase due to this as the intensity of these roles can often lead to strain regardless of the weekly earnings. The impact on the health of an individual working in mining and quarrying would be a good example of this.

This does not imply that industries with the highest correlations are not stressful roles, rather any unhappiness can be lessened with the benefit of a higher salary.

Overall, skill, trade and administrative based jobs see higher correlations with happiness and weekly salaries.

Industries with Correlations Between Average Weekly Earnings and Anxiety

Anxiety was scored in the same way to happiness, by asking adults aged 16 and over to rate on a scale of 0 to 10 where 0 was not at all and 10 was completely anxious, how anxious they were feeling

The top-scoring industries with a correlation between anxiety and average weekly earnings were as follows:

  1. Retail Trade and Repairs – 74.52%
  2. Manufacturing-Other – 72.07%
  3. Manufacturing – Engineering and Allied Industries – 70.67%
  4. Education – 68.51%
  5. Accommodation and Food Service Activities – 68.04%

Although these are not as strong as the 80%+ correlations that are shown against happiness and average weekly earnings, there is still something to be taken from these results.

Happiness is strongest with average weekly earnings in retail and trade repairs, but this is also the highest correlation with anxiety. Most of the industries that reflect happiness, also reflect more anxiety.

Anxiety is not to be mistaken with unhappiness and you can have both alongside each other. We can hypothesise from these results that as wages increase, job responsibility increases and can cause more anxiety in the role.

Interestingly, health and social work scored the lowest correlation with anxiety at 53.40%. This industry is infamous for having high stress and anxiety levels but these results may show that anxiety does not increase with weekly wages.

Those That Reported as Living Comfortably or Completely Satisfied with Income Reported Higher Levels of Anxiety.

Respondent income was scored on the same scoring system as happiness (so is subjective to how happy they are about their level of income instead of actual income which is scored objectively in ‘average weekly earnings’) and was broken up into:

  • Completely satisfied
  • Mostly satisfied
  • Somewhat satisfied
  • Neither satisfied nor dissatisfied
  • Somewhat dissatisfied
  • Mostly dissatisfied
  • Completely dissatisfied

Managing financially also followed the same scoring system and was broken up into:

  • Living comfortably
  • Doing alright
  • Just about getting by
  • Finding it quite difficult
  • Finding it very difficult

Those who ranked themselves as ‘completely satisfied’ with their income showed a correlation with higher levels of anxiety at 65.68%.

Those who reported as ‘living comfortably’ reported an 89.97% correlation with anxiety.

With this, we can see that the higher the earnings, most likely from roles with higher responsibility and stress levels, the higher the anxiety.

Again, this does not correlate with happiness but we can conclude that for 65-80% of those who live comfortably or are completely satisfied with their income, the higher their levels of anxiety.

Correlation Between Bonuses and Happiness

Many companies throughout the UK provide bonuses to boost staff productivity and morale, however, it appears these bonuses may not be providing increasing feelings of happiness.

When workers were surveyed regarding if bonuses correlated with happiness, the correlation percentages were small and relatively inconclusive.

The industry with the highest correlation between bonuses and happiness was the construction industry, despite being the top scorer, showed at only 41%.

This could be interpreted in a few ways. Perhaps the bonus sums are not high enough to justify a change in attitude or income satisfaction may be high enough that some extra will not bring elation.

It could also be that performance-based bonuses can cause more stress in the workplace as employees push themselves to meet targets to achieve these. The outcome may not justify the means.

Income Satisfaction and Happiness

You may be forgiven in believing industries who previously reported a correlation between higher weekly and happiness would also report a high correlation with satisfaction with income and happiness.

Higher earnings do not necessarily equal income satisfaction. Those on more modest incomes can still report higher levels of income satisfaction and happiness.

The industries that had the largest correlations between income satisfaction and happiness are:

  1. Retail Trade and Repairs – 87.81%
  2. Administrative and Support Service Activities – 87.74%
  3. Education – 85.71%
  4. Accommodation and Food Service Service Activities – 84.87%
  5. Health and Social Work – 81.98%

The industries that had the lowest correlations between income satisfaction and happiness are:

  1. Mining and Quarrying – 9.28%
  2. Professional, Scientific & Technical Activities – 24.15%
  3. Manufacturing – Chemicals and Man-made Fibres – 29.18%
  4. Financial & Insurance Activities – 29.46%
  5. Real Estate Activities – 29.95%

Changes in income have very little correlation on happiness for mining and quarrying, likely because of the perceived poorer working conditions that remain regardless of income changes and the impact on the health of the worker.

Overall, retail trade and repairs show to have the highest correlations between income satisfaction and average weekly earnings, as well as income satisfaction and happiness but also showed high correlations with anxiety.

We can conclude from this, money can equal happiness but only in certain industries, as long as we are also willing to take on higher levels of anxiety.

Industries surveyed: definitions:

    Crop & animal production, hunting & related service activities
    Forestry & logging
    Fishing & aquaculture
    Mining of coal & lignite
    Extraction of crude petroleum & natural gas
    Mining of metal ores
    Other mining & quarrying
    Mining support service activities
    Manufacture of food products
    Manufacture of beverages
    Manufacture of tobacco products
    Manufacture of textiles
    Manufacture of wearing apparel
    Manufacture of leather & related products
    Manufacture of wood & of products of wood & cork, except furniture; manufacture of articles of straw & plaiting materials
    Manufacture of paper & paper products
    Printing & reproduction of recorded media
    Manufacture of coke & refined petroleum products
    Manufacture of chemicals & chemical products
    Manufacture of basic pharmaceutical products & pharmaceutical preparations
    Manufacture of rubber & plastic products
    Manufacture of other non-metallic mineral products
    Manufacture of basic metals
    Manufacture of fabricated metal products, except machinery & equipment
    Manufacture of computer, electronic & optical products
    Manufacture of electrical equipment
    Manufacture of machinery & equipment n.e.c.
    Manufacture of motor vehicles, trailers & semi-trailers
    Manufacture of other transport equipment
    Manufacture of furniture
    Other manufacturing
    Repair & installation of machinery & equipment
    Water collection, treatment & supply
    Waste collection, treatment & disposal activities; materials recovery
    Remediation activities & other waste management services
    Construction of buildings
    Civil engineering
    Specialised construction activities
    Wholesale & retail trade & repair of motor vehicles & motorcycles
    Wholesale trade, except of motor vehicles & motorcycles
    Retail trade, except of motor vehicles & motorcycles
    L& transport & transport via pipelines
    Water transport
    Air transport
    Warehousing & support activities for transportation
    Postal & courier activities
    Food & beverages service activities
    Publishing activities
    Motion picture, video & television programme production, sound recording & music publishing activities
    Programming & broadcasting activities
    Computer programming, consultancy & related activities
    Information service activities
    Financial service activities, except insurance & pension funding
    Insurance, reinsurance & pension funding, except compulsory social security
    Activities auxiliary to financial services & insurance activities
    Real estate activities
    Legal & accounting activities
    Activities of head offices; management consultancy activities
    Architectural & engineering activities; technical testing & analysis
    Scientific research & development
    Advertising & market research
    Other professional, scientific & technical activities
    Veterinary activities
    Rental & leasing activities
    Employment activities
    Travel agency, tour operator & other reservation service & related activities
    Security & investigation activities
    Services to buildings & landscape activities
    Office administrative, office support & other business support activities
  • Education
    Human health activities
    Residential care activities
    Social work activities without accommodation
    Creative, arts & entertainment activities
    Libraries, archives, museums & other cultural activities
    Gambling & betting activities
    Sports activities & amusement & recreation activities
    Activities of membership organisations
    Repair of computers & personal & household goods
    Other personal service activities


Dorchester Collection Academy CPD Standards accredited courses calendar is now released!

Posted on September 17, 2019 by - CPD Sectors>News

Join us this autumn for some exciting Customer Service and Inspirational Leadership courses. It’s our in-depth understanding of luxury service that sets us apart and can work for you, whatever your industry. We work with a range of clients from airlines, property management, and automotive industry through to luxury retail healthcare and financial services.

Delegates who attend our courses will receive CPD hours alongside a formal CPD certificate of attendance.

Dorchester Collection Academy CPD Standards accredited training courses will take place in September, October, November and December 2019:

  • The Coaching Habit
  • Creating Brand You
  • Fundamentals of Great Service
  • Ultimate Customer Experience
  • Luxury Mindset (Exploring your Leadership)
  • Managing Luxury (Strengthening your Leadership)
  • Introduction to Effective Training Certificate
  • Practical Training Certificate
  • Group Training Certificate
  • Interview and Selection
  • Leading Change Projects

To view our calendar of upcoming CPD Customer Service and Inspirational Leadership courses.

For expert advice and guidance on your development goals and finding the right training programme, please contact our team of specialist’s

All sessions must be pre-booked. Limited number of delegates per session.

Dorchester Collection Academy
Ground Floor West
57 Lansdowne House
London W1J 6ER

An Essential Event for L&D Professionals

Posted on September 3, 2019 by - CPD Sectors>News

The UK’s most comprehensive learning event takes place on 15 and 16 October at Birmingham’s NEC.

Visitors to World of Learning can build up their knowledge, hone their skills, learn new ones and forge useful industry connections at an event which features over 100 exhibitors, dozens of free seminars, and multiple opportunities to get hands on with the latest L&D solutions.

The World of Learning Exhibition offers a wide range of Inspiration Zones where exhibition visitors can experience the latest in L&D and get practical advice at a range of interactive attractions.

The CPD Standards Office are proud to accredit the conference & exhibition each year, and attendees of the World of Learning Event can obtain CPD hours for attendance.

The Office and World of Learning work alongside one another, sharing a common mission and ambition:

  • The Office works to raise the standards of CPD provision for the benefit of individual professionals and employers and promotes positive and successful learning experiences.
  • The World of Learning event promotes cutting edge and first-rate training and learning activities and combines the extensive research of its contributors with input from key industry figures.

New for this year, the Live Demo Zone allows for the thorough assessment of ground-breaking L&D methods and technologies. The 45-minute-long live and interactive demonstrations from a variety of providers will assist visitors in their decision-making on future strategies and spending.

Phily Hayes, Senior Account Manager at LearnUpon, will host the live demonstration: ‘How to deliver tailored training to multiple audiences with one LMS.’ He comments:

“Seeing technology applied to scenarios you encounter, and software tackling the objectives you’re tasked with fulfilling, is an incredibly productive way to assess a solution.

“We’re delighted to have the opportunity to actively demonstrate how our learning portals functionality solves the problem of creating distinct learning environments for each unique training audience you’re trying to serve.”

Another new feature this year, the Life Skills Library will house a selection of bite-sized books tackling essential topics such as resilience, burnout, positive mindset, mental health, confidence, kindness and trust.

Visitors are encouraged to enjoy free samples of the titles to take away and will be given access to an online digital library of bite-sized resources from the library’s host, The Learning Architect.

Liggy Webb, founder of The Learning Architect and author of the books, comments:

“One of my greatest passions is to take wider and sometimes complex topics and distil them into accessible bite-sized nuggets of information that are easily transferable to real life. I’m delighted to share these useful resources with visitors to World of Learning.”

The Experiential Learning Zone will also take a bite-sized approach to hot topics affecting people and organisations in a VUCA world, during short, interactive sessions. High on the agenda for many organisations, visitors can learn how to maintain mental wellbeing and high performance at the Mental Wellbeing Zone.

Those seeking new ways to explore and enhance team skills should head to the Team Building Zone, where a thrilling escape room taster game will be available to try. The chance to experience the potential of immersive technologies is offered in the dedicated VR suite.

Co-located with the exhibition is the popular and free-to-attend Learning Design Live conference, designed for those involved in learning tech design. Seven sessions will cover topics including how to harness Virtual Reality (VR), the influence of the latest neuroscience on digital learning design, and how to modernise old content.

A further programme of 26 educational seminars, all free to attend, is also available to exhibition visitors.

Key subjects including gender balance, games and immersive technologies, data analytics, and behaviour-changing content will be covered by leading experts from organisations such as Acteon, Forest Holidays, Rising Vibe and Sponge.

The Fringe seminars will see L&D specialists tackling topics including how to demonstrate ROI from L&D, optimising learning environments and redesigning learning to deliver higher value.

The exhibition runs alongside the renowned World of Learning Conference which offers inspiration from the industry’s leading thinkers and practitioners in a two-day programme of presentations, case studies and panel discussions.

Three delegate packages are available, and attendees are encouraged to book early to benefit from a discount of up to 30% off until 13 September*.

Andrew Gee, senior project manager at World of Learning, comments:

“The World of Learning Conference & Exhibition is a hub of learning for L&D professionals. It provides a unique opportunity to really focus on the latest trends, challenges and opportunities facing today’s workforces, to understand them, and to learn how to approach them effectively.

“It’s also a fantastic opportunity to network with peers and make new, useful connections. We look forward to welcoming visitors old and new to this year’s event!”


For more details and to book the World of Learning Conference 2019 visit or call 020 8394 5171.

*Terms and conditions apply.  Visit for full details.

L&D leaders to share best practice, thought leadership and latest innovations

Posted on June 19, 2019 by - CPD Sectors>News

On 15 & 16 October at the NEC, Birmingham, the World of Learning Conference will enable Learning & Development (L&D) professionals to learn from industry leaders and to network with peers.

The carefully procured conference programme will provide real-world insights from organisations including Next, Santander UK, Hilti, Scottish Social Services Council, and Wales and West Housing.

Acknowledging the current economic and social climate, a core theme of the event is that of change, its impact on the workplace and how L&D can deliver positive business outcomes in a constantly evolving environment.

Opening the conference is keynote speaker Tom Cheesewright, an Applied Futurist, who will immediately address the matter of change in his presentation, ‘L&D 2030 – surviving a high frequency change environment.’

In her keynote presentation, Alexandra Bode-Tunji, HR Director at Bucks New University will present a case study of an award-winning transformation programme from TfL.

On day two of the conference Emma Parry, Professor of Human Resource Management at Cranfield School of Management, will examine the impact of new technologies on the world of work and how L&D will need to adapt.

Specifically looking at the impact of change on those in leadership roles will be Guy Bloom, Founder and Director of Living Brave Leadership, when he presents, ‘How to support leadership teams in uncertain change environments.’

Other critical L&D topics under the spotlight will include the leader’s role in workplace wellbeing and mental health, personalised learning, data analytics, learner engagement, and skills for today’s learning leaders.

As well as case studies and presentations, a popular feature of the conference is the interactive panel session.

This year’s lively discussion will be among Andy Lancaster, Dr Ina Weinbauer-Heidel and Anne-Marie Hearne, who will join Paul Matthews, founder and CEO of People Alchemy, to debate ‘Evaluation – the holy grail or an unnecessary distraction for the L&D professional?’

Paul comments, “Weighing a pig every day does not make it grow any faster; but using your measurements to evaluate your pig’s feeding regime, and then changing it, will lead to faster growth.

“Measuring is not the same as evaluating; it is an input for evaluation, and evaluation is critical for guiding improvement. Notice that we are weighing the pig, not timing how long it spent eating. How does that relate to L&D? Let’s talk farming!”

Delegates can select which sessions they would like attend; three delegate packages are available, and Platinum and Two-day delegates have a choice of gifts including Apple AirPods, Amazon Echo Plus, Sennheiser Headphones or Amazon Echo Dot. The Platinum package also includes a free evening networking event.

All conference delegates get free access to the Clear Lessons video library from the time of booking, right up to the conference.

Delegates are encouraged to book by 5 July to take advantage of up to 40% off the standard booking rate*.

For the latest news and updates about the World of Learning 2019 read the World of Learning blog at, follow the exhibition on Twitter at #WOL19 and, and join the World of Learning Conference & Exhibition group on LinkedIn.

  • To book your place on the conference call +44 (0)20 8394 5171 or visit
  • For more information on all aspects of the event please visit


21 Mistakes a Training Provider Should Never Make

Posted on June 11, 2019 by - CPD Sectors>News

This blog has been developed from an original 2017 CPD Standards Office article ‘7 Things a Training Provider Should Never Do’ – see Over the past two years, this online piece has attracted a wealth of feedback, comments and suggestions, which have all been curated and developed to produce this updated article.

The Do’s and Don’ts of Training Providers is certainly a subject for debate, and we welcome your opinions, feedback (positive and negative) and any suggestions you have for our next version!

  1. Don’t Do Monday Mornings Or Fridays
    According to our research, these are the least popular days for training. Make sure when you are scheduling course dates, you double check with the client which day/s are most convenient to the delegates working week.


  1. Get Qualified.

Being a trainer means you have a responsibility to engage adults with acquiring a new skill, knowledge set or behaviour. Adults have different learning styles that respond to different training methods of delivery. Do more than just check out your national training qualifications – apply, engage and pass them. The learning that you as a trainer gains from this learning / qualification process makes you a better trainer – improves your training content and ensures that you understand and apply the critical element of all training courses that get forgotten – assessment- Oh and a bit of fun too!


  1. Don’t Create A 5 Day Course
    Delegates simply won’t put aside a full week to attend your training course. Their boss simply won’t allow it and if they are the boss, they won’t want to take a week out. Where possible, condense your 5 days content into 3 days.


  1. Don’t Pin Your Hopes On Public Courses
    Public courses are dwindling in popularity on a range of subjects, as the training market has moved on to favour bepoke in-house training or online solutions. As a provider you need to be flexible in your modes of delivery, so don’t expect high class numbers on public courses – you won’t get the take up you are expecting!


  1. Don’t Use An Inferior Venue

If you are hosting a course off-site or a public course, make sure your venue is not second rate.  Positive learning happens in professional environments and first impressions of the training room matter.  Make sure delegates are in an airy, comfortable environment with easy access to facilities.


  1. Don’t Be Late

There is nothing more unprofessional or disrespectful than a trainer who is late setting up and who therefore isn’t ‘present’ to welcome the candidates as they arrive. It sets a negative tone for the day.  If you are a trainer, make sure you set your alarm clock extra early on training days and leave plenty of time for disrupted travel.


  1. Don’t Have One Trainer Deliver Complex Subjects

If you have the option of having more than 1 trainer, this can work wonders for changing the dynamics of the room.  If this is not an option, then use excerpts of video to break up potential monologues from the trainer.


  1. Don’t Make Assumptions About Delegates Attending

Do not assume all participants are fully aware why they are attending.  Although, some may be keen to be there and have set personal objectives, others will have been sent by their managers and be reluctant participants. Invest time at the start finding out why people are there (be prepared for uncomfortable truths!) and encouragement involvement to get buy in.  Where necessary, adjust the programme appropriately to meet objectives of those in the room and those not present who have a vested interest in the outcome.


  1. Don’t Provide Unhealthy Drinks And Food.

It is important to provide snacks, but make sure to include healthy options such as fruit – don’t let your delegates eat too many biscuits or they will have a sugar crash and concentration melt-down.


  1. Don’t Isolate Your Delegates
    Introduce your delegates to each other, get them to network together and create ways they can carry on their conversations after your training. Share their contact details with each other – with their permission.


  1. Don’t Leave Them Sitting In Their Seats All Day

Plan activities that get them up and moving. Whether to join other participants in groups, take part in a game, or even to write something on a flip chart, movement is a great way to get enthusiasm and interest back.


  1. Don’t Set Overnight Assignments
    Rather start the next day with a summary of the previous day. You avoid embarrassing those that didn’t have time or were not staying over, forgot or could not be bothered.


  1. Don’t Immortalise One Delegate
    Constantly referencing one of your delegates because you happen to know they are good in an area is guaranteed to embarrass that person and alienate the rest of your audience.


  1. Don’t Try To Wing It

A training session is always much better when the trainer/facilitator is well prepared.


  1. Don’t Let Delegates Drift Off To Sleep After Lunch

The graveyard shift is the well known session after lunch where delegates are prone to losing concentration. During this time, be interactive with delegates, using activities, video and their experiences of the subject taught helps to make for a vibrant atmosphere. Making light of situations were possible without detracting from the seriousness of the topic.


  1. Don’t Stick To The Same Mode Of Delivery, Especially When In Lecture Model

Do mix up the agenda during a training day.  Ideally the day should consist of four 90 minute sessions, although there can be flexibility the 90 minutes can be structured as follows:
20 to 30 minutes of theory or lecture
20 to 40 minutes of activity or exercise
20 to 30 minutes of feedback on the exercise


  1. Don’t Let The Delegates Sit In Silence

Using Sociometry can help build connection and safety when the course begins, and through the meeting time, as it gets people up and moving and helps them gain self-insight. Use some improv games for fun and movement


  1. Do Pause & Reflect

Provide time either at the end or at strategic points during the course to reflect. What are the key learning points for you so far? Who do you need to tell about this? What is your first action point and when will you do it? I have these on a flip chart and flick back to them just before breaks and at the end


  1. Don’t Let Materials Become Outdated

Make sure what you are teaching is up to date and relevant to today’s market. There are good and bad courses on the market, but nothing is worse than delegates walking out saying ‘what a waste of my time’ or ‘that could have been condensed down to half the time’.


  1. Don’t Be A Hairdryer And Hose Them With Information!

It is important to make sure that your training is applied knowledge, and not simply information.  Otherwise you may as well send the delegates the Powerpoint slides and they would get just as much out of it! This is where the saying ‘training doesn’t work’ comes from. Yes to new ideas, latest thinking, case-studies and applied and tested knowledge! Information obtained by doing a Google search – no thanks!


  1. Don’t Overrun
    With child care charges of up to £5 per minute for overtime, you’re not making friends by overrunning. Finish 10 minutes early and offer your delegates the chance to join you for an informal coffee or drink. Alternatively, ask for a deal – we will finish early in exchange for prompt returns from breaks.

Unique CPD… the E-learning Industry

Posted on June 10, 2019 by - CPD Sectors>News

We have partnered with Udemy and created the Unique Learning League!

In the golden age of teaching ourselves anything, learners are accessing new subjects to acquire skills from learning to communicate with animals to selfie masterclasses.

With the e-learning industry forecast to be worth $325BN by 2025, the rise in cost-effective online training is disrupting the world of education.

With barriers to entry being low, millions of people across the globe are beginning to share their knowledge with the world. Using Udemy, the world’s largest library of online courses, CPD Standards has created the Unique E-learning League to celebrate the 10 most unique courses on the web.

Some of the unique training courses provided on the Udemy website include…

  • Learn the Secrets of ZOMBIE Apocalypse Preparedness
  • SELFIE Masterclass: How to click PERFECT SELFIES
  • 7 Simple Steps to Add Excitement To Your Lifestyle.

Why not take a look at these courses and see what new unique skills you can learn? Visit the site here – Unique E-learning League

Win that Pitch: The First Only Full-Service Global Pitch Consultancy

Posted on May 28, 2019 by - CPD Sectors>News

London, May 16th – leading pitch consultancy Win That Pitch, made a slew of strategic partnership announcements, to make them the first global full-service pitch consultancy.

With new strategic partnerships including access to highly respected business associates, training accreditations, design and research support, along with a unique artificial intelligence insights offering, it is poised to help agencies, brands and individuals present with confidence, enabling them to Win That Pitch.

The new full-service offering now includes:

  • Access to senior associates who are all leaders in their fields across the business, charity, consumer lifestyle, government and agency sectors
  • 24/7 design support ranging from proposal and pitch design to infographics and pitch theatre materials
  • Strategic partnership with a leading psychology and artificial intelligence provider to enable agencies to utilise AI for research and analysis during the pitch process
  • Partnership with independent research specialist ICG, who can identify research experts from their membership of 400+ specialists to support pitch insights
  • Continuing Professional Development Standards Office (CPDSO) accreditation for pitch and presentation workshops and online pitch masterclass course

Founder & CEO of Win That Pitch, Dean Russell shares:

“Pitches are pivotal to growth for most agencies, businesses and non-profits and so with these partnerships, Win That Pitch is achieving our vision of becoming a one-stop-shop to cater for all aspects of presenting and pitching.

“Despite the importance of pitching to business growth, it can often be the most stressful part of the job for many employees – especially junior and mid-level team members. Not everyone enjoys presenting and for many organisations pitches can vary wildly depending on the experience of the team. That’s why Win That Pitch provides best practice support, training and services to ensure everyone can deliver their best pitch and avoid common mistakes and pressures.

“Being able to present with confidence and pitch effectively, is both a science and an art, so Win That Pitch has developed a full range of services to reflect the practical realities of pitching in the real world. We go beyond just sales to help businesses grow their income, and help individuals grow in their careers. We cover every aspect of the pitch process from reviewing briefs, writing proposals, presenting pitches through to helping run pitch processes.

“Our services are purposely designed to help a wide range of organisations; from helping established brands freshen their approach to assisting agencies in taking their pitches to the next level and win bigger clients through to start-ups aiming to win investment and non-profits successfully pitch for grants.

“With access to senior industry specialists, researchers, design support services and even artificial intelligence for pitching, we can now say that we are the only global full-service exclusive pitching agency.

“We also know that the best way to win new business is by having a strong pitch team. That is why I am also excited to announce that our online pitch training course and offline workshops have been accredited by the Continued Professional Development Standards Office (CPD). Our cost-effective CPD courses are now available to help junior teams and pitch veterans alike improve their skills to pitch to win, every time.”

Amanda Rosewarne, CEO, CPDSO stated “We are delighted to award Win That Pitch with the coveted CPD Standards Provider status and welcome them to our global CPD community. Demonstrating a dedication to excellence in lifelong learning, Win That Pitch have achieved a CPD badge that displays they have been independently verified and recognised as a formal CPD provider.”

For more information, please visit  their website –

World of Learning Conference & Exhibition 2019 Announced

Posted on May 13, 2019 by - CPD Sectors>News

Learning and Development (L&D) best practice, thought leadership and the latest learning technology to be shared at Birmingham’s NEC on 15 & 16 October.       

An essential, one-stop event for anyone with high-level responsibility for learning and development, World of Learning 2019 provides the perfect platform to learn from L&D experts and to explore the latest methods and solutions to deliver successful learning outcomes.

The renowned two-day conference boasts a programme of presentations from senior L&D professionals responsible for workplace learning at national and global organisations.

Sharing their real-world examples of L&D in practice, the speakers will provide inspiration and practical advice covering topics including learning personalisation, evaluation and change management.

Alongside the conference is an exhibition of suppliers that allows evaluation of the full range of tools available to L&D, from Learning Management Systems (LMS) to virtual learning, and coaching to mindfulness.

New for this year is the Live Demo Zone. Andrew Gee, senior project manager for World of Learning, comments:

“In 45-minute sessions, visitors will not only be able to watch the tools and tactics in action, they’ll be able to use and experience them. They’ll come away with a deeper understanding of the solutions and their effects – a thorough assessment that could inform their decisions on future strategies and investment.”

The exhibition also boasts a comprehensive programme of free seminars and workshops. Visitors will hear from specialists about topics from managing organisational change to immersive learning, and learning content to mental wellbeing.

Andrew summarises:

“The World of Learning Conference & Exhibition has a well-established reputation for delivering, fundamentally, a really useful event.

“Visitors can learn about what works in practice for leading organisations, nurture existing and new connections with their peers, and they can scrutinise the latest solutions and technologies in a highly interactive environment. It’s an essential date in the diary for L&D and HR professionals.”

For more details and to register for free tickets to the World of Learning Conference and Exhibition, visit or to book the conference call 020 8394 5171

For the latest news and updates about the World of Learning 2019 read the World of Learning blog at, follow the exhibition on Twitter at #WOL19 and, and join the World of Learning Conference & Exhibition group on LinkedIn.

  • To book your place on the conference visit or call +44 (0)20 8394 5171
  • For more information on all aspects of the event please visit

Gradbase and The CPD Standards Office announce a new partnership to digitise Continuous Professional Development certifications across the UK.

Posted on April 16, 2019 by - CPD Sectors>News

Continuous Professional Development represents a crucial element of modern employment, especially in the manufacturing and services sectors: whether it constitutes seminar attendance, refresher course completion or specific professional training, CPD is often a compulsory element required to perform certain mansions, onboard specific knowledge and generally advance careers. For this reason, it is desirable for CPD issuers and holders alike to be able to highlight its attainment in an effective way.

Today’s methods of achieving this, sadly, are still heavily manual, and rely on receiving paper certificates. Apart from the friction and time involved, such a method relies on the candidate keeping the paper certificate readily available to present to the prospective employer. This lies at odds with the very nature of CPD Certificates, which are micro-accreditations that may fade in and out of relevance at different points in an individual’s career, and thus are easily lost, forgotten or unwillingly neglected.

In order to overcome these hurdles and improve the efficiency of both the issuing and verification processes, The CPD Standards Office, the UK’s largest independent CPD accreditation provider, has partnered with Gradbase, the first UK company to digitise personal qualifications on the Blockchain. As part of this partnership, the Gradbase technology will help up to 800 CPD Certification Providers affiliated with The Office to issue their CPD certificates digitally and make them instantly verifiable all over the world with just the scan of a QR code.

Any prospective employer wishing to verify CPD will now no longer require the paper certificate, but can simply access the digital certificate from a CV or LinkedIn profile. But it doesn’t end there: as the information encoded on Blockchain is immutable and eternally stored, any certificate remains verifiable even in the circumstance whereby its issuer goes out of business.

The problem of forgetting whether a specific CPD certificate was attained is also removed: our Portfolio feature allows any learner to record and manage their lifelong Gradbase-issued CPD claims in one personal page, which is accessible to employers again with just a QR scan. Ultimately, we envisage a future where anyone’s CPD certificates can be accessed this way, streamlining talent procurement, KYC processes and facilitating job mobility.

The service is already live. If you are a member of The CPD Standards Office and wish to take part in this initiative, please contact Kirstie Walker at

If you wish to know more about how Gradbase can help you issue your qualifications digitally and make your graduates/learners more employable, please contact Alberto De Capitani at

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