Topic: CPD Sectors>News

How to Manage Disruptive Delegates in your Training

Posted on June 6, 2017 by - CPD Sectors>News

One person can ruin a course if they are not carefully managed. Disruptive delegates are something that you will have to deal with. So here is a fool proof way to deal with them.

Start by figuring out how a disruptive delegate behaves that makes them disruptive. They are not necessarily loud boorish characters, they can be:

  • Disinterested. “I’ve been sent along, so I’m here”.
  • Interrupting.  They have to show what they know – constantly
  • Questioning.  Appropriate questions are great, but yet another question from the same delegate every 5 minutes will drive your group nuts!
  • Drunk
  • Argumentative

How to deal with these people?  At the first available opportunity, take the offending person to one side, well away from the rest of the group and explain to them how their behaviour is impacting on the rest of the group.  Many will not be aware that their behaviour is inappropriate and will immediately change.

For those characters that show no inclination to change after a second request, removing them from your course is the only option left.  Politely ask them to leave, again well out of sight of the rest of the group.

Should you fail to act on a disruptive delegate, the rest of the group will feel that you have let them down and will mark you down as a poor trainer.  So be strong and control disruption in groups early and firmly.

Which of your trainers are bored? The 3 tell tale signs…

Posted on June 4, 2017 by - CPD Sectors>News

Imagine (or maybe you don’t have to imagine) sitting through a training course where the trainer is just going through the motions… It’s not good for the trainer or their company and a poor experience for the paying delegates.

So here are the three tell-tale signs that a trainer is getting bored delivering a course.

  1. Talking about themselves
    It’s important that a trainer develops credibility with their delegates, but that can be achieved in a few minutes. The trainer that is still talking about themselves 15 minutes later is a real cause for concern.
  2. Dress code starts to slip
    You have a dress code for a reason, whatever it may be. If trainers are starting to “dress down” it’s another sign that they need a change.
  3. Trainer does not interact with delegates
    This is the big one. The trainer finishes a session, the delegates wander off to get a coffee and the trainer is still sat at the front of the room ignoring everyone. If they are not willing to network and engage with delegates during the breaks it’s a sure-fire sign that their interest is waning and it’s time for a change.

Restructure your Training to Get More Bookings

Posted on June 1, 2017 by - CPD Sectors>News

It’s easy to get stuck in the rut of delivering the training that you have always delivered. So here are five thinking points to help you make your training more relevant and attractive to your clients.
  1. Re-structure your courses
    Instead of running a 3 day course over consecutive days, allow / encourage delegates to split up the course so that they do day 1 one week then a few weeks or a month later day 2 then day 3 after another period of time. Take a one day course and create two half day sessions, and so on.
    Put in place collaborate tools so that delegates can get support from the trainer and other delegates between training sessions and your courses will be far more attractive to those thinking about attending.
  2. Offer different length & format courses
    You traditionally offer a one day course. What about extending that to a 3 day course, shorten it to two half days, create an on-line, distance learning version, write an eBook.
  3. Offer free taster sessions in the evening
    You’ve delivered a day of training on a subject, why not offer a one hour overview on the course once it has finished in the evening. It won’t cost much to extend your room hire by an hour or so, and if you can get a prospective bunch of delegates in the room and give them great value for an hour, you can turn that into bookings for the one day course.
  4. Include email and phone breaks into your training
    Build specific breaks into your training to allow delegates to make/take calls and check email. Advertise the breaks and the times of the breaks in advance so delegates can plan calls and messages for these times. And always stick to the time. You’ll get more delegates and more relaxed delegates, knowing they have dealt with the important stuff at the office.
  5. Build in networking into your training
    If one of your delegates comes away from your training with a business opportunity from vone of the other delegates, you get the credit. Take time to understand who is attending each training event and therefore who they may find it useful to meet. Then take the time to put them together.

Also, set up a LinkedIn group for delegates attending this course (along with past delegates) where they can learn from each other and network after the event. Connecting past delegates with current delegates is a very powerful way to re-engage previous clients and give new clients great value.

3 Killer Tricks to Sell More Training

Posted on May 22, 2017 by - CPD Sectors>News

Know your Accreditation renewal dates

When are your different clients’ renewal dates for CPD?  For example, Accountants CPD renews on 1st January each year.  So what?

Well, if you were to log the CPD hours that each delegate has accumulated with you over the year and send this, along with a copy of their certificates during October, pointing out that they are (for example) 14 hours short of their requirement.  Would that be a useful service?

Furthermore, if you were to suggest topics that you could offer them to make up the CPD hours before the 1st January, would you find people signing up?

But it doesn’t have to finish there.  Soon after 1st January (or whatever the annual renewal date is), why not write to all your accountancy clients suggesting a CPD plan for the year?  Lay out options for different levels of staff and different specialties.

The good news is that different accreditation bodies have different renewal dates through the year (contact The Office if you want our help in finding details of a specific body), so you can roll your planning to different professions at different times of year.

Know your End of Year dates

Not all businesses have the same end of year.  Many are tied to the tax year, so end in March, but others have different end of year dates.  So what?

Coming up to the end of year, there may be surplus in a training budget.  So if you suggest specific training that they have to do anyway during the year be brought forwards into the current financial year to use up that budget, you could well steal a march on your competition.

Equally, soon after the new financial year begins, departments will be given their new budgets and will therefore be planning how to spend those budgets.  Tie your own contact schedule to theirs to ensure that you are talking to clients just after their end of year so your name features in the coming years budget.

Gift your clients a CPD hour

Your training is excellent; you just wish more people could experience it then they would buy more.  Know the feeling?

Well, here’s an idea for you.  Offer a one hour taster course delivered as a webinar at no charge.  Accredit the one hour course for CPD so you can legitimately offer the one hour of CPD to delegates.

Promote your free one hour CPD Accredited course to new areas of existing clients and new clients knowing that you are both getting something out of this.  Your training quality is being viewed by a new audience and they are furthering their CPD compliance need.

You will also need to send them their CPD certificate after the course – another golden opportunity to remind them how great your training is and encourage them to book the longer form course.

And finally as a matter of customer care, you will need to call the delegates of your course to ensure that they got value from the one hour of training, which also present the opportunity to discuss further CPD training requirements.

These hints are the tip of the iceberg.  There are many, many more way to use CPD accreditation to grow your business.  Please contact one of the team on 0203 745 6462

Do Professionals do CPD for Pride or Compliance?

Posted on May 9, 2017 by - CPD Sectors>News

For some people, undertaking CPD is something they take pride in – something they would do even if they didn’t have to. But others do the bare minimum to be compliant with their industry body.

So, which are your clients, and why does it matter, as long as they do it?

Let us first take a look at why this matters and what you can do with the knowledge…

If your client is concerned with compliance, their main consideration is efficiency. Meeting the requirements of their professional body with the minimal investment of time and expense.

If you know this, you can structure your training, coaching or learning to be as efficient as possible for the delegate:

  • Use pre-work to reduce the number of hours they are out of the office
  • Provide them summaries to use in their submission to their professional body
  • Don’t have lengthy discussion sessions that may add value but cannot count towards accreditation

However, if your delegate or client is undertaking CPD through pride in what they do and for their professional development, then your structure may be different:

  • More discussion breaks to engage further with learning material
  • Added value peripheral content that supplements the learning and enjoyment of the delegate but does not increase the CPD value of the training

Almost as important (many would argue more important), if you know which of these two camps your client tends to fall, you can emphasise different aspects when selling and promoting your coaching, training or speaking.

6 Tell Tale Signs your Training Material is Dead

Posted on May 7, 2017 by - CPD Sectors>News

The last thing you want to spend your time doing is updating your training material every few weeks – re-printing references, hand-outs and slides. But everything has a shelf life…

So how many of these training offences are you committing?

  1. Slides are two years old
    Aside from the date on your slides, the content itself starts to look old very quickly. Visual styles change, logos get replaced and events move on. Check your visual aids regularly to see if there is anything more recent available, and make sure that your colour schemes and layout are current.
  2. References are out of date
    “According to the 2001 census…” is not going to convince your delegates you have a handle on the latest information!
  3. Images are old
    Yes, black & white images can be a giveaway, but styles of image change quickly. Even world maps need updating!
  4. Your delegates are not engaging
    This is the biggest sign that your material is dead. What was current a few years ago (or months ago in some industries) is old news now. And your delegates expect the latest, most up to date material from you.So if you are feeling that your delegates are not engaging or re-booking as you would like, take a look at how current your material is.
  5. No Video content
    If a picture is worth a thousand words, what is a video worth? Everyone loves watching videos as part of a training session. They break up the intensity of the learning – and give the trainer a break too! So if you are not using video, you’re missing a great learning aid.
  6. It’s not social
    Love it or hate it, Social Media is everywhere. If you’re not using the power of Twitter, the reach of Facebook or the depth of LinkedIn then your delegates are missing out.

8 Top Tips from the UK’s Best Trainers

Posted on April 22, 2017 by - CPD Sectors>News

We’re in a fortunate position, getting to see the “best of the best” trainers in action and hear their best advice. Here are their tips. Beware, many sound simple but applying them consistently yields fantastic results.

  1. Set the dress code in advance
    You don’t want to be that person in jeans when everyone else is in a suit – or vice versa! Publish the dress code to everyone in advance.
  2. Facilitate and encourage interaction during breaks
    Spot those introverts that usually hang around at the coffee table and draw them into conversation with other delegates and seek opportunities to put delegates together who could do business.
  3. Give external references
    Use external sources to give your delegates further learning, practical examples and context to your training. This can include books, eBooks, downloads, web links, social media links, etc.
  4. Finish 10 minutes early
    What a gift! Finishing 10 minutes early is like giving the gift of time to your delegates. Offer to chat informally after or let them get away and beat the rush.
  5. Draw out key burning issues at the start of the training
    Collect the key issues your delegates want covered – the bits they really came along to hear and make sure you cover them earlier in the day. And if you can’t cover one of the points acknowledge it and agree a way to cover that point with the delegate after the event.
  6.  Recap at the end of the day
    Start with the key points identified in the item above then draw out your key learning points delivered during the day.
  7. In multi-day training recap at the start of each day
    Again, blindingly obvious, but if your delegates have not stayed overnight (or if they’ve had a long night!) they will be grateful for a reminder of yesterday’s key points and the chance to raise questions on them before diving into today’s agenda.
  8. If delegates are staying over recommend restaurants or evening activities

It doesn’t take much effort to find three great local options for your delegates evening meal and entertainment – but make sure what you are suggesting is good!

Why your Training Business needs to be CPD Accredited in Numbers

Posted on April 10, 2017 by - CPD Sectors>News


There are 1600 professional bodies in the UK alone.  Each has its own membership with varying membership and CPD requirements.


There are 5 million individuals undergoing CPD or in CPD Schemes in the UK.

15 to 20

Each professional undergoing CPD in the UK will average 15 to 20 hours of CPD every year


This all means that there are over 12 million days of CPD undertaken in the UK every year.

6 weeks

The time time it takes an organisation to become accredited with The CPD Standards Office

9.2 weeks

The average time it takes to cover the cost of accreditation from The CPD Standards Office


The average increase in delegate satisfaction from a non-accredited course to an accredited course.

192 seconds

The average time it takes a training organisation to understand the value of becoming CPD Accredited.

The CPD Standards 2016 Annual Review

Posted on December 19, 2016 by - CPD Sectors>News

The CPD Standards Office has been busy this year presenting at its quarterly member events and a wide selection of industry conferences. We have moved offices, grown our team and continue pursue research on developments in the CPD arena.

Reflecting back over 2016, it has been a turbulent year for business. The Brexit campaign and referendum ended with the UK voting to leave the European Union, President Donald Trump won the US election and there have been highly uncertain financial markets.

The Office has continued to meet regularly with key stakeholders in the CPD Arena such as training providers, professional bodies, regulators, employers and governmental steering groups to keep abreast of these changes and opportunities for skills development and CPD accreditation.

You can download the two page The CPD Standards Annual Review 2016 to find out what the CPD Standards Office has achieved this year. Maybe you will find something that interests your business and you would like to get involved in.

For more information on the CPD Standards Office please contact one of our CPD Experts who will talk you through what we have in store for 2017.

What it Takes to be an Award Winning Training Provider

Posted on December 15, 2016 by - CPD Sectors>News

The CPD Standards Office (CPDSO) accredited providers, Avado Learning and Rentokil Initial both won gold at the Training Journal Awards 2016. But what does it take for a training provider to achieve such an accolade? The CPD Standards investigates.

As an ongoing supporter of the Training Journal Awards, the CPDSO sponsored the Best Training Partnership Award won by Avado Learning and the CIPD for developing an entirely online learning and development qualifications. Rentokil Initial, won the Best Use of Technology Award, for its internal learning and development provision named ‘U+’.

The CPDSO have accredited CPD activities for both Avado Learning and Rentokil Initial. This means both providers have been through the CPDSO six-week assessment process shaped by academic research and reviews their standard of learning delivery and authority of content.

Avado Learning –  Forming great partnerships

Avado Learning has formed great training partnerships which has contributed to its success. Expert judges at the Training Journal Awards commented on its work with the CIPD: “They worked together to provide a solution to the digital skills gaps which existed in the CIPD community. Avado had the expertise of online delivery, but needed the subject matter expertise of the CIPD. This showed a really good play of locking together two strengths of the partnership.”

Avado Learning has built a successful partnership with Google delivering CPDSO accredited course ‘Google Squared Online’, a seven-month digital marketing course. The course aims to develop digital skills of future leaders and won silver for Best Online Distance Learning Programme category at the E-learning Awards in 2014 and shortlisted for the Marketing Society 2016 Excellence Awards in the Building Marketing Capabilities category.

Google Squared Online offers a Certificate in Digital Marketing to a wide range of professionals from mid-level managers to start up founders, department heads, account executives and marketing graduates in marketing and advertising. It is endorsed by the Institute of Practitioners in Advertising (IPA), the Internet Advertising Bureau (IAB) and NABS, a company that promotes wellbeing within the sector.

Students who graduate with a Squared Online certificate can put it towards to their CPD record for their professional body and use it for employability purposes.

Mark Howe, Managing Director, EMEA Agencies, Google confirms: “Google has had individual certifications and courses in its products before, but Squared represents a significant development beyond that; one that has the potential to transform an entire industry.”

Avado Learning’s confirm its partnerships have worked through their network of learning designers and technologists, industry experts, facilitators and tutors, community coordinators and account managers to create online learning experiences that are inspiring, useful and collaborative.

By working with Google and the CIPD, Avado Learning has worked with industry experts and developed a training products that customers can easily access and trust through brand recognition to teach them the key skills they need for their marketing or HR career. Avado Learning report that 96% of Google Squared graduates are more confident discussing and executing digital strategy and also nearly half of CIPD students feel more confident in creating digital content.

Rentokil Initial- Taking advantage of technology

Rentokil Initial award success has come from using technology as an enabler of training. The company provides expertise in Pest control, Building preservation, Specialist cleaning, Interior & Exterior landscaping and healthcare and waste management and owns 18 CPDSO accredited activities, amongst them includes: Types of Damp, Moisture Profiling, Potential Solutions for Lateral Rainwater Penetration and Solutions to Rising Damp.

The company’s award winning U+ learning and development programme is the wrapper name for its online in-house university courses and on-the-job training. By the end of 2015, 31,500 employees had undertaken U+ programmes on the code of conduct, health and safety, legal compliance and leadership development, together with sales, technical and operational topics specific to the business.

Judges at the Training Journal Awards this year commented on why Rentokil Initial U+ won gold this year: “A journey of true business transformation using learning technology as the enabler. This is the first common system across the whole company and supports collaboration, sharing of effective practice and a platform for designing more formal learning across the business. It has played a key part in improving attrition rates by 33% while reducing costs. They have now taken what they have learnt and extended it to customers, thus turning L&D into a true profit centre for the business. This tipped this programme into first place into what was arguably one of the closest judging sessions to date.”

Rentokil Initial also deliver its myLearning platform, a CPDSO accredited online platform for its customer’s employees, such as hotels to be more vigilant in pest control, legislation and compliance in health and safety.

The company uses the same digital platform to deliver both U+ and myLearning which shares short videos, mini quizzes to validate the learning process and infographics. A certificate is automatically generated at the end of each module to prove due diligence and training completion.

You can find out more about Rentokil Initial here.

Finding space for collaboration

The theme that runs throughout this article is collaboration. Both Avado Learning and Rentokil Initial have used this essential ingredient to deliver a sustainable training product which gets recognised.

Avado Learning have opted for ‘vertical collaboration’ in which they have found a brand partner in its supply chain to deliver digital training that customers can recognise and trust. Rentokil Initial have used ‘open collaboration’ and used technology to enable their learners to access essential knowledge about their product. Another form of collaboration is ‘horizontal’ in which companies such as NGOs and charities group together to create change.

The steps for collaboration starts with building stakeholder investment, networking and involving with experts to shape the process of the training product or service. Finally allowing lots of time to deliver on the planned outcomes so there is time to reflect on the good, bad and room for improvements.

Avado Learning and Rentokil Initial have analysed their markets, found collaborative opportunities and worked with experts such as the CPDSO to ensure they deliver comprehensively high standards of learning and CPD provision.

Award winning trainers find their gold through collaboration, investing expertise and understand how their training can make their customers more employable.