Topic: CPD Sectors>News|CPD Sectors>Training

Unsolicited Dubious Accreditation

Posted on August 16, 2021 by - CPD Sectors>News, CPD Sectors>News|CPD Sectors>Training

Over the past year, with everyone working from home and online, the dark underbelly of the internet has become more prevalent, with an increase in dubious accreditation services and scams.  These are exploiting unsuspecting, and vulnerable businesses. 

Don’t be Duped!

Free accreditation services are now attempting to enter the training and coaching industries; but are being delivered by those who have no real understanding of the CPD field, and are not officially recognised by Government and professional bodies.  Similar to fake news, and misinformation, it is important not to be duped by the offer of free CPD accreditation services. 

The Risk

The risks attached to choosing cheap, free and easy accreditation options, over the rigorous and comprehensive assessment path  have a short and long term impact on your business. Your reputation is at risk, as at some point, the lack of quality standards in the cheap or fake accreditation services will become obvious. 

For example, the recent BBC documentary ‘Under the Skin: The Botched Beauty Business’ is  a clear example of a training business who are displaying a free CPD accreditation, yet are offering pernicious training courses.  Unsuspecting individuals are falling foul of paying a substantial amount for an unregulated beauty aesthetics course that has potentially dangerous consequences. 

See the BBC website here – https://www.bbc.co.uk/programmes/p09kyrtk 

dubious accreditation in the beauty business

Reassuringly Robust & Exclusive

If you are pondering your membership with the CPD Standards Office, it’s important to remember that we are a world leading, independent CPD accreditation body.  Highly respected by Government and Industry, including The Cabinet Office, Rolls Royce, NHS and the Open University, our accreditation is based on scientific research and developed by experts

We work exclusively with the official CPD Institute, and our robust assessment process ensures that genuine and authentic providers are given the recognised CPDSO seal of quality approval. 

You Can’t Afford to Look Cheap…

The training and coaching industries are becoming increasingly busy and competitive.  Learners want to be reassured that they are sourcing high quality and relevant training courses.  By associating your business with a worthless and free accreditation service, you cheapen your brand and devalue your expertise. 

Talk to Us

If you are being approached by a free CPD accreditation provider, and would  really understand the impact on your business, do not hesitate to contact your CPDSO account manager or email us at membership@cpdstandards.com.

The Importance of Trust Marks for Training Providers

Posted on April 30, 2021 by - CPD Sectors>News|CPD Sectors>Training

What is a trust mark?

Trust marks are a way for organisations to demonstrate their legitimacy and visual aids that indicate trust, quality and reliability. 

They were first developed by the British Standards Institute (BSI) 100 years ago, by a chap who was disgruntled by the level and variants of the quality of manufacturing. BSI has evolved over time and has grown into one of Britain’s most important and most recognised consumer quality marks.

Investors in People then came along and trust marks started to become something that people put on plaques and buildings. With the introduction of the internet in the 90’s, the first trust marks were then used online. These were either ones that verified payment such as Paypal, to show your transaction was safe and the second, being technology security, such as McAfee and other virus protection software.

These were the first few symbols adopted and now training providers and the coaching industry not only have to display these trustmarks to reassure their customers, but also have external third party verification through trust marks is now critically important.

This third party certification and quality marks show which companies can be trusted as they have already been through rigorous standards testing, audited and earned accreditation on merit and performance.

So why do we need them and why are they important?

In today’s world there has been a surge of online learning, and we know that all of our CPDSO providers have achieved a rigorous third party assessment, however, we know there are other scrupulous providers out there.

Since the start of the COVID19 pandemic, there has been a surge in online learning, and the web has become flooded with new training and coaching providers. As with every industry, there is always a black market. Sadly online learning has a dark underbelly, and we know that all of our CPDSO providers have achieved a rigorous third party assessment, however, we know there are other scrupulous providers out there.

Read more in our article published on This World News here – https://twnews.co.uk/uk-news/rise-in-fraudsters-selling-fake-courses-we-reveal-the-top-five-online-training-scams

It’s now more important than ever to show that your training has been verified and that you are a trusted training/coaching provider. You need to differentiate yourself from others on the web to stand out in a crowded market, perceived trust is a key element when customers are deciding whether to purchase a course or learning activity online.

Accreditation inspires trust, influences buying decisions and provides a visual symbol to set you apart from the competition. Our accreditations open the door to set apart your portfolio and signifies “training you can trust”