Topic: Learning & Development

Google Squared Case Study

Posted on April 13, 2021 by - Learning & Development



Squared was originally developed by Google in 2012 as a 6 week face to face immersive learning experience to help combat some of the challenges the media industry was facing around hiring, developing and retaining great digital talent.

Squared was designed to develop the digital leaders of the future by giving them a strategic overview of the digital landscape whilst simultaneously building their collaborative leadership skills. It has been incredibly successful and has since been launched in multiple markets globally with the biggest scale now being achieved via its online version Squared Online.

Google partnered with Home Learning College to develop and deliver this 5-month part-time version, taught fully online by leading industry experts to increase confidence and know-how in digital strategy, leadership and collaboration.

Since its launch in 2013, Squared Online has already helped 1000s of digital marketers and companies across the world develop their digital and leadership capabilities. Endorsed by the IPA, the IAB and NABS, students graduate with the Squared Online certificate in digital marketing.

Mark Howe, Managing Director, EMEA Agencies, Google confirms: “Google has had individual certifications and courses in its products before, but Squared represents a
significant development beyond that; one that has the potential to transform an entire industry.”

Why have you sought CPD Standards Accreditation?

It is important for Squared to gain accreditation from a recognised professional body that prospective students and corporate clients valued, not only to attract more students, but to continue its expansion into new markets.

Many of Squared students are members of professional bodies who want to use the
time they spend studying Squared Online as part of their professional development.
CPD Standard Accreditation provides that badge of quality, enabling them to
participate in a course that meets formal CPD requirements.

In 2015, Squared Online launched in Singapore, and CPD Standards Accreditation was highlighted as a critical factor for its success.

Claire Whittingham, Managing Director, Squared Online says: “We’re delighted to have collaborated with The CPD Standards Office on the adaptation and localisation
of the Squared Online APAC programme, and that their endorsement is held in the
highest regard by our future students.”

What was accredited and how?

Both the UK and APAC versions of Squared Online have been accredited.

How do you use your accreditation?

Square promote its CPD accreditation on its website as well as across its marketing

See the Squared Online website here:

Pitman Training Case Study

Posted on April 13, 2021 by - Learning & Development



Pitman Training is the UK’s leading independent training provider, helping the nation
transform careers and change lives through self-paced vocational training.

Revolutionising office skills since 1837, Pitman Training has a wealth of heritage
which underpins the foundations of its premium products. Specialists in PA, Microsoft Office, Business, Finance and IT skills training, Pitman Training offers a flexible approach to training for employment and has been trusted for generations which has enabled the provision of exceptional centre-based training for thousands of people every year throughout the UK and overseas

Why have you sought CPD Standards Accreditation?

Pitman Training is aimed at students, young professionals, mums returning to work, career switchers and career developers.

Pitman Training’s ethos is delivering training programmes that help to develop individual’s careers – long term. In this respect there is clear synergy with Pitman Training and CPD.
Claire Lister, Managing Director of Pitman Training Group commented:

  • “We sought out CPD Standards accreditation to add value to prospects and
    employers, as CPD is a hot topic, and we feel it should be inbuilt into the
    fundamentals of all companies in any sector of industry.”

What was accredited and how?

All of Pitman’s training products are CPD accredited – this includes courses, diplomas, awards and seminars. As a result we currently have a course badge which confirms all of our training programmes are fully accredited, and also a centre badge which authorises our centres.

Lister commented:

  • “We have received ongoing support and advice throughout our assessment.
    It was a pleasure working with the team at The CPD Standards Office whilst
    being assessed, and we look forward to continue working with them
    throughout our accreditation, and gaining more information on the CPD
    landscape and how to successfully operate within it.”

How do you use your accreditation?

Being accredited by The CPD Standards Office gives us a great talking point with our
prospects, as it is a sought after ‘stamp of approval’ which works in harmony with the kudos of the Pitman Training brand.

Pitman Training has a CPD Standard logo on all of its marketing material and has
introduced a section on the main website, which gives more information on CPD and
our accreditation.

Specialist Language Courses Case Study

Posted on April 13, 2021 by - Learning & Development



Specialist Language Courses (SLC) designs and facilitates complex technical – and business focused language programmes to an international market, focusing on courses where language skills make a critical difference to organisational and individual effectiveness.

As a consultancy SLC offers a ‘best of breed’ approach, working with specialist schools, inhouse training organisations and online language experts. We work with Business, Aviation, Oil & Gas, Maritime, Medicine, Law, Finance, and the Military sectors among others.

SLC works increasingly in online language training. This year, the company is releasing a suite of online Medical English courses for Nurses, Doctors, Health Care Assistants and Carers, and another focusing on the English for Health & Safety in the Oil & Gas industry. Courses will be both self-study and blended, using both online and classroom tuition

Why have you sought CPD Standards Accreditation?

SLC sought CPD Standards Accreditation for its recently launched course, Online English for Nurses: Getting the Essentials Right.

XX commented:

  • “We wanted to have the course externally and independently verified in order to
    demonstrate the quality of the course to potential learners and organisational
    purchasers, such as NHS Trusts, healthcare recruitment companies, private
    healthcare groups and medical universities.”

SLC also believed the accreditation would strengthen the marketability of its course as online technical English courses are not part of mainstream training as they are difficult to
create and relatively ‘niche’ in their appeal. They commented:

  • “Given the irregular shifts of healthcare professionals and how busy most are, we
    believe that an online training is the best way for international nurses to learn the
    English to communicate effectively in an English-speaking environment. We felt that
    having CPD Standards accreditation would give us greater authority when
    presenting the concept to individuals and organisations.”

SLC delegates are international nurses who are preparing to work, or who have recently
started to work in an English-speaking environment, including NHS Trusts, private hospitals,
primary care practices, and care homes. SLC commented on how they benefit from a CPD

  • “Nurses need to show that they have undertaken CPD-accredited activities as part of their re-validation process. For international nurses, taking our course shows a
    commitment to improving their communication skills in interactions with patients
    and other healthcare professionals.”

What was accredited and how?

SLC its first online Medical English course, ‘Online English for Nurses: Getting the Essentials
Right’ accredited. They commented:

  • “We are hoping to have our upcoming online Medical English courses for Health Care
    Assistants & Carers and for doctors accredited when they are launched this year.”

SLC benefitted from the assessment process through the advice to improve their course to a higher standard. They commented:

  • “We received some good advice, especially around course follow up and feedback,
    which we will integrate into the second iteration of the course. We are also
    developing a blended version of the course which we will make sure addresses the
    points raised around tutor support for online learning.”

How do you use your accreditation?

SLC promote the CPD Standards accreditation on their website and have a dedicated course page where the logo is found. The course is also promoted on marketing collateral used for networking opportunities. They commented:

  • “We have recently entered a series of partnerships with healthcare recruitment
    companies who are giving or offering the course to their international nursing
    candidates. In all cases, the fact that the course is CPD-accredited is a definite


What effect has the CPD Standards Office accreditation had on your business?

SLC believes the CPD Standards accreditation has given them stronger credibility in the
marketplace. They commented:

  • “For a new product in a relatively unchartered space, it has helped in forming partnerships
    and in opening up conversations with potential customers.

World of Learning Case Study

Posted on April 13, 2021 by - Learning & Development



World of Learning is a conference and exhibition bringing together senior-level
buyers and leading suppliers of learning and development (L&D) products, solutions
and advice.

An essential event for L&D professionals, World of Learning provides a unique forum
for professionals to develop their skills and update their knowledge.

For over 25 years the World of Learning has blended an evolving variety of
innovative exhibitors, a highly revered conference programme and immersive
feature areas to deliver the best quality for our audience.

Why have you sought CPD Standards Accreditation?

Adds professional credibility to our event: World of Learning Conference & Exhibition

What was accredited and how?

We received accreditation for our event: World of Learning Conference & Exhibition
2018 and have been carrying the CPDSO logo since 2013.

How do you use your accreditation?

We market our accreditation throughout our national marketing campaign which
includes press releases, emails to our database, solus eshots with our event partners,
across our social media channels, and our yearly magazine: Learning Magazine.

What effect has the CPD Standards Office accreditation had on your business?

The benefits of CPD increased credibility and professionalism at the event. A higher standard of visitors is
attracted to the event because we are accredited by CPD.