CPD Standards Office Provider ID: 22109
Beyond the MBA is the virtual brand management training designed for the real world. This is your opportunity to gain access to world-class brand management training. Our brand management training sessions cover strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics.
Graham Robertson brings 20 years of real-world marketing experience, leading some of the best brands in the world at J&J, Coke and General Mills. He knows what it takes to be successful in marketing, and shares everything he has learned. His bestselling book, Beloved Brands, helps guide the program.
- Beyond the MBA, virtual brand management training for the real world
Who should attend?
- Marketing professionals who are looking to reach their full potential, whether they are a VP, CMO, director, brand manager, or just starting their marketing careers.
- Chartered Marketers (CMs) looking to continue their learning and development in brand management, who are looking for ways that challenge and help their careers.
- Marketing communications professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising, or event marketing.