CPD Standards Office Provider ID: 50052
Name: Smart Insights
Sector: Marketing and Digital Marketing
Service / offer: We are a publisher and learning platform that helps our members plan, manage and optimize their marketing using our downloadable planning templates, guides, and interactive learning tools. We help individuals improve their personal digital marketing skills and businesses of all sizes increase their leads and sales by creating action plans to transform their use of digital media, technology, and data. We’re proud to share the exciting potential of digital marketing with 150,000 active members across 100 countries and a monthly readership of ½ million.
The Smart Insights approach is based on improving 25 key activities within our RACE Digital Marketing Planning framework by reviewing their effectiveness and efficiency through digital analytics.
We also offer a marketplace for vendors and agencies to list their services.
- RACE Digital Marketing Planning Elearning Course
- Campaign Planning Learning Path
- Digital Transformation Learning Path
- Search Engine Optimisation (SEO) Learning Path
- Email Marketing and Automation Learning Path
- RACE Practical Digital Strategy Learning Path
- Content Marketing Learning Path
- Social Media Marketing Learning Path
Who should attend?
Our CPD Training courses are relevant for all marketers looking to improve their personal knowledge and skills of digital marketing. We see employee development and learning as a fundamental part of successful digital transformation processes. Specifically, building capabilities for the workforce of the future is one of the most important factors for success in a digital change effort. These interactive online courses will help you and your team rapidly learn the fundamentals of successful digital marketing. You will be guided through a review of the latest benchmarks and innovations within digital marketing before learning the fundamental marketing skills to plan, manage and optimize campaigns and always-on activity. The courses are structured using our acclaimed RACE digital marketing planning framework which covers the full customer lifecycle and helps senior managers manage digital transformation.
Typical Roles are:
- Marketing Manager and Director
- Digital Marketing and Ecommerce Manager
- Agency Owner and Director