Continuing Professional Development (CPD) has a huge variety of benefits to a business or an individual. In today’s working world, there is a lot more competition than there used to be 10 years ago, so if you want to succeed you need to stand out from the crowd.
For businesses operating in highly competitive markets, standing out is the utmost importance to gain market share and be number one against competitors. All businesses compete in different ways, for example one may compete on price or others may compete on unique value propositions.
One way to do this is to take advantage of becoming a CPD Accredited provider. There are over 2000+ professional bodies, institutes and regulators who have individual CPD policies for members to undertake to stay registered and be able to practice, which therefore brings up a need for CPD accredited courses.
There are huge benefits to becoming a CPD accredited organisation, these include:
- Distinguishes your business from other competitors in the market
- Ensures standards remain high in the workplace
- Keeps employees knowledge and skills up to date
- Helps to achieve business objectives
- A high level of professionalism
- Creates greater work engagement/retention from employees who can see you are investing time in their careers
CPD accreditation can be a major benefit to your business in many ways but it firstly, puts you on top of your competition. Learners looking for CPD accreditation are always going to choose your accredited courses over ones that aren’t. It looks great that you have been independently assessed and undergone a rigorous assessment of your training courses to ensure excellence in the content you are delivering. Many regulated sectors such as finance, law, medicine and construction have mandatory CPD policies so professionals within this sector have CPD requirements to meet, and are always going to choose a course where they can receive CPD points over ones that cannot.
Undergoing CPD accreditation for your business ensures that you are delivering high quality training that meets expectations for all learners. It indicates that you have reached standards and benchmarks to offer your training into mandated CPD sectors that professionals are able to gain CPD points from. Accredited training demonstrates the highest standards of educational quality as well as a commitment to delivering great learning experiences.
A CPD accredited business inspires trust in prospective customers as it displays its commitment to the highest standards of professional development for its employees. The potentially huge, positive impact of this upfront investment on the long term profitability of a business should not be underestimated.