Let’s face it—your customers are running on autopilot.
Emails? Scanned in seconds. Decisions? Made in milliseconds. But here’s the good news: their brains are predictable, wonderfully lazy, and full of juicy shortcuts just waiting to be nudged. In this fun, fast-paced session, Kath Pay takes you on a whirlwind tour through the quirky corners of the human brain, revealing how buyers really think (hint: they mostly don’t). Grounded in neuroscience, you’ll learn how to apply cognitive biases, behavioural nudges, and psychological cues to make your emails not just opened—but acted on.
This isn’t marketing fluff or woo-woo psychology. It’s science you can use, delivered with a toolkit full of copy, design, and strategy tips to turn those “meh” emails into money-makers.
Audience Will Leave With:
- The lowdown on System 1 vs. System 2 (aka fast brain vs. slow brain)
- 4 brainy tricks for nudging readers in the right direction (ethically, of course)
- Real-life email examples that outsmart cognitive biases—without resorting to Jedi mind tricks
