Coach of Excellence

 "85% of coaching clients say it’s important, or very important that their coach holds a certification or credential”

-2022 Global Consumer Awareness Study

Launched in 2018, Coach of Excellence was created by the esteemed CPD Standards Office (CPDSO), evolving from the ‘CPD Coach’ accreditation, one of the founding CPDSO accreditation services. 


It was developed through research and consultation with experienced coaches and market leaders, who coach in a wide variety of industries and levels of seniority. 


Today, the Coach of Excellence accreditation captures the ever-growing and changing landscape of the coaching profession over the past decade.


It is a prestigious accolade awarded to professional coaches in recognition of high quality, and excellent coaching provisions and verifies tangible impact to both individuals and organisations. 

“I’ve got a coach, but how do I know I’ve got a good one?”

The Coach of Excellence accreditation is an international, public signpost that a coach has completed a robust, scientific and independent assessment process and achieved a set of standards and third-party benchmarks. It provides reassurance that a coach consistently delivers outstanding coaching experiences to their clients - either as an independent coach, or an internal coaching colleague employed within an organisation.

The accreditation is delivered across three categories - Qualified, Professional and Expert - based on an individual's experience, qualifications and achievements. 


Methodology & Assessment Process

The Coach of Excellence accreditation methodology is a unique process rooted in evidence-based research. Coaching is both an art and a science, and we have studied its practice for over a decade. There are many ingredients which make a great coach. Our assessment process examines the four key pillars of coaching, with the aim of enabling coaches to go an extra step towards excellence.

1. Presence - Your coaching practice

2. Impact - The client experience

3. Provision - Coaching portfolio and approach

4. Focus - Maintaining excellence

The assessment process takes up to eight weeks and includes an online application with the submission of key documents, followed by an interview with an assessor, and receipt of independent references.  

Find out more and apply at