CPDSO Webinar: Purpose-Driven Marketing: The Power of the 3 New Ps

Join trainer, tech innovator, and entrepreneur Mags Bradshaw for a thought-provoking webinar that dispels common marketing myths and explores how perceptions impact on results.

Delegates will be introduced to a new way of thinking—positioning the marketing process as a central, visible driver of operations. This session will touch on The Marketing Performance Framework®, a practical tool developed by Mags to help businesses structure their marketing efforts with clarity and purpose.

By focusing on the “why,” this framework connects business objectives with meaningful actions, inspiring teams, aligning strategy, and driving real results. Based in the North-East of England, Mags is the founder of Red Button Marketing Training, where she delivers CPD-accredited workshops supported by award-winning tech, My Marketing Button. She also lectures in Marketing at Teesside University, bringing real-world insight to the next generation of marketers.

With over 30 years of experience across a wide range of sectors, Mags brings energy, insight, and proven strategies to help SMEs grow.

Through her latest venture, Performance For Sales, the team are building a network of licensed partners to help SMEs across the UK embed a results-driven marketing process.

Whether you’re a business owner, marketing lead, or team member, this webinar will equip you with inspiration to unlock new thinking around marketing.