CPD in the Marketing & Advertising Industry

All about CPD requirements in the Marketing & Advertising Industry

Continuing Professional Development (CPD) is essential in today's rapidly evolving Marketing & Advertising sector. In the dynamic landscape of marketing and advertising, Continuing Professional Development (CPD) is a driving force behind success. With technology reshaping consumer behavior and platforms evolving rapidly, staying current is non-negotiable for professionals seeking to deliver impactful campaigns.

CPD accreditation in the Marketing & Advertising industry has thus become a significant marker of excellence. CPD equips marketers and advertisers with the latest tools and strategies needed to navigate digital transformation and changing consumer preferences. Beyond skill enhancement, CPD fosters creativity, enabling professionals to conceptualize innovative campaigns that resonate with target audiences. Through CPD, professionals refine their analytical skills, gaining insights into data-driven decision-making and measuring campaign effectiveness. It nurtures adaptability, crucial in an industry where trends and platforms can shift overnight.

Switching focus to the Marketing & Advertising industry, the significance of CPD remains steadfast. Ultimately, CPD empowers marketing and advertising experts to deliver tangible results to clients. Whether crafting compelling narratives or

harnessing the power of social media, CPD is the key to maintaining a

competitive edge in this ever-evolving field.


CPD is a game-changer in marketing and advertising, arming professionals with the tools to thrive in a rapidly evolving landscape. It fosters creativity, analytical prowess, and adaptability, ensuring marketers can drive impactful campaigns that deliver results.

The CPD Requirements

From The Professional Bodies, Associations, and Institutes for Practitioners in the Marketing & Advertising Industry

Chartered Institute of Marketing (CIM) 

Chartered Marketers at the CIM and those applying to become chartered must complete the annual CPD requirements per annum. Members should record their learning and development activities via the online CPD portal. All Chartered Marketers must provide an annual CPD submission documenting their

development activity for the CPD year (July – June), and achieve 35 credits from a variety of learning activities.

Institute of Practitioners in Advertising (IPA)

It is mandatory for all IPA members to adhere to the five standard criteria for CPD. The IPA has a mixture of agencies and individuals as members.

The Marketing Society

The Marketing Society is an exclusive global network of senior marketers and they challenge their members to think differently and become bolder marketing leaders by supporting the development of leading-edge thinking and promoting the evidence of effective marketing. However, the society does not have a formal CPD policy.


Successful marketers never stop learning, and the IDM awards formal CPD recognition to members who undertake 35 CPD hours per annum. IDM members, graduates and course delegates are registered for free, and the IDM has an online area where members can log their CPD activities.

CPD Institute Logo

The Institute of CPD

As a pan-industry organisation, The Institute of CPD is open to professionals across all fields, and a home to those dedicated to demonstrating professional excellence. Depending on their membership level, a member of the Institute will commit to 10 or 30 hours of CPD per year.

Some of Our CPD Accredited Marketing & Advertising Training Providers


Sell more training and enhance your reputation by joining the world-leading CPD Standards Office.

Become a market leader in the Marketing & Advertising

industry by gaining a badge of quality to your training offering.