This session aims to inspire positive change in any organisation from the solopreneur, SME to the corporate by integrating brand and culture effectively. Starting with a definition of both we will explore what powers a strong brand and drives culture and then look at how these can synergise and create differentiation in the market for all stakeholders. We’ll touch on the challenges and strategies for creating a cohesive brand-culture ecosystem and then look at how you can implement change.
Kent-based Barnaby Wynter is a brand creation expert with over 457 brands to his name and helps businesses become the GO-TO BRAND in their sector.
After a fast-track career, he became the youngest MD of a UK Top 200 fully integrated advertising agency in London where he spent 10 years developing the proprietary Brand Bucket® Programme to make all your marketing work in the digital economy.
He is a published author, professional speaker (having spoken globally to over 17,000 businesses), NED, mentor and marketing expert practitioner and is a Founder Freeman of The Company of Entrepreneurs, a Guild in the City of London.
