Friday Fresh #42: 3 Ideas for a Winning Summer

Hello and welcome to this week’s Friday Fresh!

Summer is upon us, and while it’s a time for relaxation and sunshine, it’s also the perfect opportunity for training providers to prepare for a smashing autumn. Here are three ideas to make the most of your summer and set yourself up for success in the coming months.

1. Brush Up Your Ability to Read the Room

Understanding and responding to your audience’s non-verbal cues can significantly enhance your training sessions. One effective way to improve this skill is by practicing reading micro-expressions, subtle facial expressions that reveal emotions.

Dr. Paul Ekman, a pioneer in the study of emotions and their expressions, offers an excellent test to practice this skill. You can find it here:

Key Takeaway: Investing time in improving your ability to read the room will help you connect better with your audience and adjust your delivery for maximum impact.

2. Polish Your Personal Brand

Your personal brand is your professional identity online, and there’s no better platform to build it than LinkedIn. Summer is a great time to evaluate and enhance your brand. Start by reflecting on what you want your brand to represent, then create a plan to achieve it.

Tips for LinkedIn Success: 

  • Post Daily: Start posting daily to find your voice. Share insights, articles, and personal experiences that resonate with your audience.
  • Be Authentic: Authenticity is key. Post content that feels genuine to you and reflects your values and expertise.
  • Engage: Don’t just post; engage with others’ content too. Comment, like, and share posts that interest you.

Key Takeaway: Building a strong personal brand on LinkedIn can lead to more visibility, credibility, and opportunities in your professional network.

3. Come Up with a Sequence to a Course

Summer’s relaxed pace is perfect for creativity. If inspiration strikes while you’re enjoying the sun, consider laying down the foundation for a sequel to a previously successful course.


  • Continuous Engagement: Keep your learners engaged by offering a follow-up to a course they loved.
  • New Opportunities: Invite previous learners to embark on a new journey with you, ensuring they remain loyal to your brand.
  • Creative Freedom: Use this time to explore new ideas and expand on your existing content.

Action Steps:

  • Reflect on Feedback: Use learner feedback from the first course to inform your sequel.
  • Plan Your Curriculum: Outline the key points and structure of your new course.
  • Set Clear Goals: Define what you want your learners to achieve by the end of the course.

Final Thoughts

Summer is not just for relaxation but also for growth and preparation. By brushing up on your skills, enhancing your personal brand, and planning your next course, you set yourself up for a successful autumn. Remember, the effort you put in now will pay off when the busy season returns. Happy summer!

Until next time, keep inspiring and transforming lives!

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