Make CPD Sticky!

Posted on June 28, 2016 by Simon West

On Thursday 21st April, The CPD Standards Office was a sponsor of Membership Excellence 2016 in London, the most important conference of the year for professional bodies, institutes and associations.

The conference was themed ‘Membership: Evolution or Revolution’ and the CPD session invited speakers who presented on how they are dramatically changing the way their delegates learn for work.

Our speakers included respected professional bodies Royal Institute of British Architects (RIBA), Association of Chartered Certified Accountants (ACCA) and Chartered Institute of Linguists (CIOL); and large and small innovative training providers Reed Learning and CC Consulting. We also invited Fuse Universal, a social LMS, which is a mobile app that enables colleagues to share 2-minute videos across the company to demonstrate best practice.

There were a number of fantastic conversations that resulted from the CPD sessions including how professional development needs to be ‘sticky’ meaning ‘memorable’ in a world of information overload. See below the speaker highlights.

Speaker highlights.

  • Clare Hodgson, Professional Development Manager, ACCA presented how CPD has got personal within her organisation said: “Employers and employees say ‘I don’t know what CPD stands for, but I know I have to do it’”
  • Hodgson presented on how ACCA has improve its communications on CPD to ensure that individuals find it relevant, flexible and will enhance their employability prospects.
  • The ACCA has built a unique curriculum to help members choose their CPD modules, delivers CPD skills webinars and provides a jobs board to inspire individuals to apply for a promotion.
  • Melissa Sabella, Director of Product, Innovation and Strategy at Reed Learning highlighted how narrowing down the content on training to three topics per session is most effective for memory and delved into motivational learning theories.
  • Joni Tyler, Head of CPD at RIBA presented her own definition of micro-learning as ‘Learning as short digestible, bite-sized, single information units. Tends to be informal.’
  • Tyler said: “Micro- learning can take you beyond trivia knowledge and into deep learning as the tools can be used in addition to structured CPD.” For example, small email reminders, quizzes or extra reading on social media.
  • Steve Dineen, CEO and Founder of Fuse Universal, wooed the audience on how his social LMS (in form of a mobile app) can enable businesses to create ‘authentic’ communications at work.
  • Dineen explained that by using two minute videos, training can move ground up as store managers can record their best employees’ sales techniques and upload the content onto the fuse platform and share across the company. This makes training more personal as video can be replayed on smart phones and most content is consumed during travel between the home and the work place.
  • Rosemary Cooper Clarke, Founder of CC Consulting, gave her top tips on leadership coaching and how to keep dynamic by keeping it focused, action-centred and practical.
  • Jane Galbraith and Jack Sellen, Membership team at The Chartered Institute of Linguists (CIOL) explained how together with the CPD Standards Office revamped its accreditation service to ensure their providers deliver high quality courses according to their own standards.

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