Do Professionals do CPD for Pride or Compliance?

Posted on May 9, 2017 by

For some people, undertaking CPD is something they take pride in – something they would do even if they didn’t have to. But others do the bare minimum to be compliant with their industry body.

So, which are your clients, and why does it matter, as long as they do it?

Let us first take a look at why this matters and what you can do with the knowledge…

If your client is concerned with compliance, their main consideration is efficiency. Meeting the requirements of their professional body with the minimal investment of time and expense.

If you know this, you can structure your training, coaching or learning to be as efficient as possible for the delegate:

  • Use pre-work to reduce the number of hours they are out of the office
  • Provide them summaries to use in their submission to their professional body
  • Don’t have lengthy discussion sessions that may add value but cannot count towards accreditation

However, if your delegate or client is undertaking CPD through pride in what they do and for their professional development, then your structure may be different:

  • More discussion breaks to engage further with learning material
  • Added value peripheral content that supplements the learning and enjoyment of the delegate but does not increase the CPD value of the training

Almost as important (many would argue more important), if you know which of these two camps your client tends to fall, you can emphasise different aspects when selling and promoting your coaching, training or speaking.

3 responses to “Do Professionals do CPD for Pride or Compliance?”

  1. Great comment and exposes the dilemma we as trainers and coaches have.
    “What is the reason why”
    For many organisations it is a tick box exercise, for a few it is a genuine desire to improve the workforce, their most precious resource.
    Sadly the same goes for the learners “Is it part of my career development or something I have to do alongside my everyday workload.
    So the question is a great starting point for the scoping document

  2. I do CPD courses on a very regular basis, and on a variety of subjects that are linked to my profession. They keep me updated and on my professional toes. As one of the main trainers in this industry, I have the duty of care to impart the latest knowledge and techniques to my trainees. I like to practise what I preach!

  3. I do CPD courses on a very regular basis, and on a variety of subjects that are linked to my profession. They keep me updated and on my professional toes. As one of the main trainers in this industry, I have the duty of care to impart the latest knowledge and techniques to my trainees. I like to practise what I preach!

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