Rosetta Stone and the CPD Standards Office have delivered a report on how learning can be structured in business and highlighting that a CPD-led approach can deliver a better return on investment. The Structured Learning in Business report examines:

  • The extent professional training is offered in organisations
  • The type of training offered
  • The benefits companies see for a structured training programme that accredits employees for their commitment.

The survey went to 100 HR decision-makers who reviewed how learning and development needs could be better aligned with business objectives. 63% offered professional development opportunities, and within that, 75% provided accredited CPD-led courses.

The benefit of CPD to any business is that it provides guaranteed learning if it is structured, meaning it must account for different learning styles and needs, so everyone can access training.

Organisations with language barriers

Businesses that employ workers who speak different languages would benefit from investing in a strategy to help them communicate effectively.

Rosetta Stone language courses were accredited by the CPD Standards Office, and this meant that it could improve its business model. Instead of selling language courses only to consumers, an accredited CPD Standards logo meant Rosetta Stone could reach out to corporate organisations and help develop workforce language capabilities.

Language training courses with Rosetta Stone have been developed so employees can record their learning and reflect upon their needs. This is a strategic way to engage a workforce with language learning and is an opportunity to continually develop and grow. For Rosetta Stone, a CPD Standards accreditation has been a competitive advantage.

70:20:10 concept

With HR budgets under constant scrutiny, there is pressure to ensure resources are managed and spent well on training.

The experiential learning concept 70:20:10 is beginning to gain traction as it is recognised for its effective ‘on-the-job’ training. 70 per cent of learning comes through experience, 20 per cent from social learning and only 10 per cent through formal learning approaches such as one trainer in a classroom.

The CPD Research Project estimates 13% of the UK’s workforce (5 million professionals) is required to undertake CPD training every year, and this is forecast to grow dramatically due to more innovative ways to learn.

The growth of mobile learning and the 70:20:10 concept marry well and have created the term ‘digital CPD’. This means structured learning in business has never been so highly regarded because everyone in the workforce with a smartphone can access training.

Corporate organisations that realise ‘digital CPD’ is an opportunity to develop their workforce will see a good return on investment and business growth.

How does structure learning in business reports relate to you?

There is an opportunity for accredited training providers to deliver on the demand for ‘digital CPD’. Listen to HR decision-makers and see what business objectives they are setting. Make sure your accredited CPD courses are aligned with corporate priorities and that your training can help their business grow.


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