The Olympics and CPD – Q&A with iPerform

Posted on August 9, 2016 by Simon West

In this Olympic Year, with the Rio Games in full flow, iPerform are encouraging organisations and employees to achieve an ‘Olympic’ performance in the workplace.

The CPD Standards Office calls in with accredited CPD expert Paul Hannam, who launched iPerform with medal winning Olympians Steve Backley and Roger Black, to discuss why he believes short 5-minute videos are effective for professionals to learn on-the-go. 

Can you provide some background about your business?

iPerform is an App and e-learning programme that provides users with short videos to train them in transformational strategies from areas such as sports, business, motivation, neuroscience and positive psychology. The app integrates best sports practices with proven professional development and business practices.

Why did you get iPerform accredited by the CPD Standards Office?

We wanted to create a programme and certification for soft skills, which are so critical for the performance of individuals and organisations. We offer over 14 hours of qualifying CPD points.

We believe that accreditation enhances both the usage and impact of iPerform, and supports lifelong learning. Above all, we want users to invest in themselves as this is the key to their long term success.

What are the advantages in developing training on video via a mobile app?

We have built an app so users can access their training videos anywhere and anytime. They can watch and complete the programme while commuting on a train, or listen to the audio version in the car or even in the gym. We believe bite-size videos is the most effective way to learn new skills.

How long does it take to develop a training video?

Although our videos are only 5-minutes long, each one takes on average 3-4 hours to create. We have to get the script right, which can range from 600 to 800 words, then we have to film it – which normally takes several takes – and then add graphics, animation and complete other post-production processes. Then the quality is checked and the video is added to the programme.

Do you see video as the future of training?

Yes, most definitely and especially on smartphones and tablets as the incredible growth of YouTube and other video platforms proves this.

Videos have far higher impact than the written word and, especially in training, can convey ideas, knowledge and skills far more effectively.

Why did you get two medal winning Olympians to help design learning resources?

Roger and Steve are both world class athletes and highly accomplished coaches and speakers who have worked with thousands of business professionals around the world.

The big idea of iPerform is ‘practice’. You cannot reach the top in sports without practice, and we believe the same is true in business.

So most people might not ever compete in the Olympics, but iPerform can help individuals compete in their own contest, watch short videos on-the-go and keep their CPD up-to-date.

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